The Problem
“We weren’t just getting too few enquiries—we were getting the wrong ones.”
The main issue with the landing page, and the enquiries was, people didn’t understand the value. And they weren’t ready to pay for specialist, hand-repaired rug restoration. The leads were poor. And so were the outcomes.
What We Tried
We flipped the script.
Instead of shouting “Book Now” or offering some generic call-to-action, we slowed it down.
We built a landing page that looked and felt like a conversation with a real person.
It focused on:
- Showing the craft, not just claiming expertise
- Telling a story, not selling a service
- Inviting trust, not pushing urgency
Big, bold before-and-after photos.
A step-by-step of the process, with no jargon.
A form that let people upload their rug images, not just ask for a quote.
Everything about it said: “We care more about fixing your rug than closing a sale.”
The Outcome
We can’t show you the data, but here’s what we saw:
- More serious enquiries
- Better conversations
- Fewer tyre-kickers
People who got in touch had thought about it.
They’d read the page. They’d uploaded photos.
They were ready to pay for the real thing—not haggle over cost.
What This Proves
Chasing more leads is easy. Getting the right ones is the game.
This page didn’t convert more visitors.
It converted better ones.
It filtered out the noise by being real, honest, and clear.
No tricks. No urgency banners. Just clarity and craftsmanship.
Sometimes, the smartest conversion strategy is just not sounding like a desperate salesperson.
The Results
Before
After
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