UserBoost You already know something isn't working.
Traffic arrives. People browse. Most leave without getting in touch. You’ve probably got theories about why — the CTA, the messaging, the page structure. But theories aren’t enough to justify a rebuild, and best-practice checklists just tell you what everyone else is doing.
The CRO Launchpad is a fixed-scope project that finds the actual problem. We combine analytics, real user research, competitor benchmarking, and validated proof tests — and hand you a roadmap built on evidence, not assumptions. Four to six weeks. Fixed price. No retainer required.
“Within weeks, we had a clear roadmap for testing, improving user journeys, and enhancing our conversion funnel.”
CRO Launchpad client
Five steps from symptom to evidence-backed roadmap How it works
Every Launchpad follows the same process — but the depth of insight at each stage depends on the tier you choose. Here’s what happens.
Analytics & behaviour audit Analytics
We start with the data. Using our proprietary platform BOB, we audit what’s being tracked, map where visitors drop off, and classify pages by their conversion influence.
You see exactly where the funnel breaks — not just traffic numbers, but which pages are failing and why the data has been hiding it.
The UserBoost difference: Most agencies run Google Analytics reports. We classify every page in your funnel by its conversion role, so recommendations are targeted at the pages that actually matter.
Real buyer research Research
This is where most audits stop. We don’t. We run real user testing with recruited panels, conduct moderated 1:1 sessions with target-profile participants, and — depending on your tier — interview your sales team and existing customers.
The UserBoost difference: The result is a clear picture of why people don’t convert, in their own words — not inferred from heatmaps or assumed from bounce rates.
Competitor benchmarking Benchmarking
BOB scores your site against key competitors across messaging clarity, value proposition, trust signals, social proof, and UX quality.
You see exactly where you’re behind — and where you have an advantage that simply isn’t coming through on the page.
The UserBoost difference: This isn’t a manual review. BOB produces a structured score so comparisons are objective, repeatable, and tied to conversion factors — not opinion.
Rapid proof tests — before anything gets built Proof tests
Before anything goes to a developer, we validate. Using recruited panels and rapid prototypes, we run 5–8 tests on the highest-priority changes — completely independent of your live traffic.
Whether you get 500 or 500,000 visitors a month, we can prove direction before you build.
The UserBoost difference: Lower-traffic clients get validation without waiting months for A/B significance. Higher-traffic clients get sharper hypotheses — you’re testing ideas that are already proven, not ideas that might work.
Evidence-backed roadmap in BOB BOB
Everything feeds into a prioritised roadmap, backed by logged evidence. Every recommendation has a reason. You know what to fix first, what to test next, and what to measure going forward.
The UserBoost difference: The roadmap is yours to keep — whether you continue with us or take it to your own team. It’s a working document, not a PDF that sits in a folder.
