Decision question research
We start by finding out what questions actually exist in your category at decision stage. What comparisons are your buyers making? What alternatives are they considering? What objections are they privately working through?
The UserBoost difference: We use buyer insight, sales team knowledge, and your ICP data to find the real questions — not guesses. This isn’t keyword research. It’s decision intelligence.
Competitor gap analysis
Who is currently owning these conversations? How well are they answering the question? Where are the gaps you can credibly step into?
We map the landscape before we build anything — so every page we create is targeted at a specific gap, not a general hunch.
The UserBoost difference: We don’t just identify competitors. We assess answer quality — and find the cracks where a better, more credible page will win.
Pages that own the conversations
We research, write, and publish the pages that own the conversations happening before buyers contact anyone. The specific pages depend on your category, your buyers, and where the gaps are — that’s what the research phase determines.
Typically three to five pages per engagement. Fully researched, written, and live — ready to work from day one.
The UserBoost difference: We hand over pages that are ready to work, not pages that need finishing. Everything is researched, written, and published end-to-end.
Built to convert, not just inform
Every page is structured with the buyer’s decision journey in mind — the right information in the right order, trust signals placed where doubt lives, and a clear path to getting in touch.
The UserBoost difference: Most content agencies write for rankings. We write for decisions. The page isn’t done until it would genuinely convince a cautious buyer to take the next step.
Timescale
Decision Gap pages target buyers who are doing their homework. Those buyers take time, but they convert at a far higher rate than someone who stumbled across a Google ad. The pages compound over time — each month building more presence, more trust, more enquiries.
From £3,000 — fixed fee, no surprises.