User Testing Training

Some conversion questions need a full research programme. Most don’t. “Do people understand what we sell within five seconds?” “Why do visitors abandon this form?” “Which of these two layouts do buyers trust more?” — questions like these can be answered in-house, in days, for the cost of a few participant incentives. If your team knows how.

That’s the gap this training closes. The world’s leading UX research consultancy charges from around $40,000 to run a single usability study on your behalf — and every study after that costs the same again. We’d rather teach your team to run them yourselves: choosing the right test for the question, setting it up on the right platform, recruiting the right people, and asking questions that get honest answers instead of polite ones.

Delivered by practitioners, not trainers. Everything we teach is what we use on client projects every week.

Moderated vs unmoderated testing — The strengths, costs and trade-offs of each. When a 15-minute unmoderated task beats an hour-long interview, when only a live conversation will do, and how to moderate a session without leading the participant.

The right test for the right question — 5-second tests for first impressions and message clarity. First-click tests for navigation. Task-based usability tests, prototype and preference tests, tree testing and card sorting. For each: what it answers, what it looks like in practice, and how many participants you actually need.

Platforms and tools — A guided tour of the testing platforms we use and recommend, which one to open for which job, and what each costs — including the free options worth having.

Recruiting participants — Panels vs your own customers vs live-visitor intercepts. Writing screeners that filter in the right people (and screen out professional testers), setting incentives, and realistic sample sizes.

Writing tasks and questions — The craft that makes or breaks a test: realistic scenarios, avoiding leading and hypothetical questions, and the follow-up prompts that get people talking. Includes a reusable question bank.

Your call centre and live chat as a research tool — You’re already generating customer insight every day; most of it evaporates. We show you how to capture it: simple tagging frameworks, questions your team can weave into conversations, and how to feed what you hear into testing hypotheses.

Using heatmaps effectively — Click, scroll and move maps, and session recordings: how to read them properly, the misreadings that send teams down the wrong path, and how to pair heatmap evidence with user testing so you know not just where people struggle, but why.

Practical workshop — We finish by planning a real test on your own website together — question, method, platform, participants and task script — so you leave with a live study ready to launch, not just notes.

Remote — £1,250 Two half-day live video sessions covering everything above, plus the full templates pack and session recordings for internal reuse. Up to six attendees.

In-person — £1,750 Everything in Remote, delivered as a full day at your offices, with the practical workshop run live on your own website with your team. Up to six attendees.

Trained & Supported — £3,250 Everything in In-person, plus 30 days of support afterwards: we review your first two test plans before launch and join a results debrief for each. Your team runs the research; we make sure the first studies are sound. The right option if you want in-house capability with a safety net.

One day (in-person) or two half-day sessions (remote), scheduled around your team. Ahead of the session we’ll ask which pages, journeys or decisions you most want answers on, so every example and the practical workshop are built around your site — not generic ones.

From £1,250 — fixed fee, no ongoing commitment.

If you’d rather we ran the first round of research for you and trained your team on the results, pair this with the CRO Launchpad Audit.