B.O.B is our proprietary CRO system that captures everything we learn about your business, customers, and website—then uses that knowledge to generate evidence-backed recommendations that actually convert.
A/B test sanity check
Total people who see the test each month
Your best guess at uplift from the change
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Assumes 2% baseline conversion rate · 95% confidence · 80% power · 50/50 split
We integrate with the best research and analytics platforms to gather comprehensive evidence for your CRO strategy.
B.O.B brings together your business context, customer insights, and research evidence—then uses AI to identify issues and generate solutions tailored specifically to your business.
Every recommendation B.O.B generates is tailored to your industry, your customers, and your unique value proposition—not generic CRO advice.
Your unique value proposition
Who you're optimising for
From user testing to analytics, UX reviews to competitor analysis—B.O.B captures and organises all your research evidence in one searchable hub.
Session recordings, think-aloud feedback, and usability observations from real users.
GA4 insights, heatmaps, funnel drop-offs, scroll depth, and conversion metrics.
Heuristic evaluations, accessibility audits, and best practice assessments.
Competitor features, pricing strategies, and opportunities to differentiate.
4 of 5 users couldn't find financing options
68% mobile bounce rate on pricing page
Stop losing insights across spreadsheets and docs. B.O.B makes every piece of evidence searchable, filterable, and connected to the issues it reveals.
Find insights by keyword, page, or user quote instantly.
Organise by page, feature, device, or funnel stage.
Rate evidence as Critical, High, Medium, or Low.
Stale evidence (>90 days) is flagged automatically.
B.O.B's AI analyses your evidence, identifies patterns, and generates issues and solutions—all tailored to your business context and customer profiles.
B.O.B combines your business info, customer profiles, and research evidence.
AI spots patterns across evidence to surface the real problems blocking conversions.
B.O.B generates tailored solutions scored by effort, reach, and potential impact.
Users abandon mobile pricing page due to confusing layout and hidden CTAs
Users looking for 0% finance can't locate it in navigation
Mobile-first redesign with larger buttons, simplified comparison
Prominent 0% finance messaging in hero section
All solutions feed into B.O.B's Priority Matrix—a visual board that ranks experiments by evidence strength, effort, and potential impact.
Reveals what users need, where they hesitate, and what’s blocking decisions — using real behavioural evidence, not guesses.
Turns evidence into a clear, ranked roadmap.
Shows which improvements matter most and why — saving months of guessing.
A structured operating system for improving your website continuously. See every insight, every change, and every impact — all in one place.
Every change gets measured. B.O.B tracks experiments, compares before vs after with statistical confidence, and feeds learnings back into your knowledge base.
B.O.B doesn't just measure—it learns. Every result feeds back into your knowledge base, making future recommendations sharper and your CRO strategy stronger.
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