Expanding our UX knowledge

One of our team members, Adam, is at a user experience conference this week. The conference is run by Nielson Norman Group (NN/g) who are worldwide leaders in research-based user experience.

Whilst there, he will be taking part in two full-day courses; ‘The Human Mind and Usability’ and ‘Analytics and User Experience’.

‘The Human Mind and Usability‘ course is all about applying psychology principles to predict and explain how website visitors (or potential customers!) think and act. Understanding the foundations of human cognition will help explain and anticipate user behaviour.

The ‘Analytics and User Experience‘ course discusses how to interpret data trends in conversions, page views, and other user actions to identify opportunities and guide UX design.

We are taking part in these courses to boost our knowledge in the area and to be able to apply it to our clients’ websites. User experience on a website plays a huge part in the amount of conversions a site will receive.

If you would like to find out more about how we can help you improve your website’s user experience and conversion rate, please click here.