Drive Electric were having problems setting this up themselves due to Google signals being enabled which was causing thresholding to be applied to their data. With thresholding applied some of their conversion events were not being displayed within GA4 leading them to believe the tracking setup wasn’t working correctly.

Once we identified this issue we were able to swap the reporting identity to device based so that we would be able to see these conversions and ensure that any future tracking was working correctly.

We also needed to setup this additional tracking without backend access to the site. To achieve this we used GTM to create the GA4 event tags and triggers in a robust way so that future development changes were not likely to break this. We also provided them with full documentation regarding how their tracking was now implemented so that they could account for any required changes and avoid breaking any existing tracking triggers.